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Service Design

Service Design

A trip to delight: Customer Journey Mapping

Jul 5, 2024

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3 min read

A trip to delight: Customer Journey Mapping

Customer journey mapping (CJM) is a powerful tool that enables organizations to understand and improve the customer experience by visualizing the steps a customer goes through when interacting with a product or service.

Service Design

Service Blueprints. Complexity made simple.

Jun 28, 2024

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3 min read

Service Blueprints. Complexity made simple.

A service blueprint is a diagram that illustrates the interactions between various service elements within a customer journey. It extends beyond customer journey maps to include complex, multi-channel, and cross-functional services.

Product Management

+2

'Knowing that' but not 'knowing how'

Apr 8, 2024

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6 min read

'Knowing that' but not 'knowing how'

Gilbert Ryle, a well-known philosopher of the 20th century, introduced the idea of "knowing how" and "knowing that" in his 1945-1946 address to the Aristotelian Society.

The Invisible Design

Philosophy and various product, UX, and service design tips, tricks, and thoughts.

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