The Invisible Design

Philosophy and various product, UX, and service design tips, tricks, and thoughts.

Growth Mode On: A Practical Guide for Sustainable Business Growth

Feb 3, 2025

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5 min read

Growth Mode On: A Practical Guide for Sustainable Business Growth

After trainings in Service Design (User Experience focused), Business Strategy and Marketing from Harvard Business School or Nielsen Norman Group, combined with 15 years of practical experience (mostly in tech), I decided to collect my thoughts and learnings into a short, about 100 pages ebook that could help entrepreneurs in times of trouble.

Raluca Vasiliu

User Interviews: A Guide for Product Managers

Feb 3, 2025

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6 min read

User Interviews: A Guide for Product Managers

Learn the risks and pitfalls of insufficient methodology in user interviews. Learn how cognitive biases like overconfidence can skew UX research outcomes, and discover the importance of rigorous practices in gathering accurate user insights.

Philosophy

Generative AI: The Dumbing Down of Knowledge and Identity

Feb 3, 2025

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14 min read

Generative AI: The Dumbing Down of Knowledge and Identity

In this essay, I propose the idea that the use of generative AI systems without critical thought universalizes language in a negative way, leading to a dilution of knowledge. Less poetically, we all end up expressing ourselves like robots while knowing nothing.

Philosophy

Feb 2, 2025

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16 min read

The Daimon and Creativity

The thesis of this essay is that the Daimon, initially understood as a supernatural force in ancient Greece, retains its relevance and influence in contemporary times, especially in the realms of creativity and personal introspection.

Product Management

A Discovery-first mindset: replace Solutioneering with Problem Discovery

Jul 22, 2024

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6 min read

A Discovery-first mindset: replace Solutioneering with Problem Discovery

Unpack what Discovery is, why it’s essential, and how it sets the course for successful product development.

Service Design

A trip to delight: Customer Journey Mapping

Jul 5, 2024

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3 min read

A trip to delight: Customer Journey Mapping

Customer journey mapping (CJM) is a powerful tool that enables organizations to understand and improve the customer experience by visualizing the steps a customer goes through when interacting with a product or service.